If you’ve used Marketing Cloud before, this probably feels familiar…

You’ve touched different parts of Marketing Cloud.

You know how to build basic emails.

You might even know how to create a data extension.

But when you sit down to study for the Email Specialist exam…

  • You don’t know where to start

  • You don’t know what’s actually important

  • And everything feels disconnected


So you end up jumping between topics, Googling features, and guessing what to study.

That’s why the exam feels overwhelming.

The Email Specialist exam doesn’t test isolated features.

It tests whether you understand:

  • how data flows through Marketing Cloud

  • how automation supports email strategy

  • how journeys, data, and sends work together

  • and why you’d choose one approach over another


Without that big-picture understanding, the exam feels random.

It exposes gaps you can’t confidently explain.

That’s where the stress comes from.

This course gives you the mental map you’ve been missing.

Instead of teaching disconnected features, this course walks you through Marketing Cloud step by step, the same way real email marketing projects are built.

You’ll finally see:

  • how the pieces fit together

  • why each tool exists

  • what actually matters for the exam

  • and how to explain what you’ve built with confidence

When you understand how a Marketing Cloud Email Specialist does a full project, the exam stops feeling like a guessing game.

This course is for you if:

  • You want a clear study path for the Email Specialist exam

  • You’ve used Marketing Cloud but don’t feel confident explaining it

  • You want to understand why things work, not just how

  • You want to pass the exam and show up confidently at work

This course is not for you if:

  • You’re looking for exam dumps, memory tricks, or shortcut

  • You don’t plan to work with Marketing Cloud professionally

  • You don’t want to put in the work to pass the Marketing Cloud Email Specialist exam

Course Curriculum

Here's What You Get

    1. What To Expect From This Course

    2. About Your Instructor - Kaelan Moss

    3. Marketing Cloud Bonus Material

    4. BONUS - Frequently Asked Marketing Cloud Questions

    5. Pre-Course Survey

    1. Your Commitments

    2. Your Morning Formula

    1. Project Introduction

    2. Business Scenario

    3. What you Need To Know

    4. Project Resources

    5. Touring Marketing Cloud

    6. All Subscribers

    7. Create Your "Sendable" Data Extension

    8. Create Your "Non-Sendable" Data Extension

    9. Day 1 Recap

    10. Day 1 Quiz - Data Extensions

    11. A Walkthrough of Lists

    12. Lists Vs Data Extensions

    13. Day 1 Trailheads To Do

    14. Contact builder - (What you need to know about Contact Builder for the test)

    15. Publication Lists

    16. Attribute Groups

    17. Populations

    1. What You'll Learn Today

    2. Look at Your Excel Files

    3. Import Data into your Sendable Data Extension - 'MinuteAdmin Resort Guests'

    4. Import Data into "Additional Package Information" Sendable Data Extension

    5. Day 2 Recap

    6. Day 2 Quiz

    1. What You'll Learn Today

    2. Data Filters Vs SQL Queries - When To Use Them?

    3. Data Filter #1 - Guests that are from the United States

    4. Data Filter #2 - Guests that are interested in Dolphins

    5. Data Filter 3 - Guests that are Interested in Stingrays

    6. Data Filter #4 - Guests that are interested in Snorkeling

    7. About SQL Queries

    8. SQL Query #1 - Guests from the United States

    9. SQL Query #2 - JOIN Data Extensions

    10. Data Views

    11. Day 3 Recap

    1. What You'll Learn Today

    2. Create Folders and Upload Images

    3. Create Your Email Template

    4. Create the Resort Guest Welcome Email

    5. Test Your Email

    6. Day 4 Recap

    7. Day 4 - Definitions to Study

About this course

  • Real World Project Step By Step Videos so you know how Marketing Cloud is used on the best teams.
  • 4 Email Specialist Mock Exams so you don't over-study on low-impact areas.
  • Lifetime access · No subscription required

What Students Are Saying About This Course

5 star rating

Very good explanation.

Nela Disanayake

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5 star rating

Best Salesforce Marketing Cloud Course

Gary Washington

Amazing content, easy to understand, step-by-step guide to learning Salesforce Marketing Cloud.

Amazing content, easy to understand, step-by-step guide to learning Salesforce Marketing Cloud.

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5 star rating

Excellent

Latonia Anthony

This truly prepared me for the work ahead. Wonderful and insightful delivery.

This truly prepared me for the work ahead. Wonderful and insightful delivery.

Read Less

Frequently Asked Questions

  • Do you provide access to log in and practice in a Marketing Cloud Org?

    The course does not come with access to a marketing cloud instance. It would be nice to have an instance to practice in, but it's not necessary for the purpose of passing the exam. Many learners have passed without access to a MC org.

  • Do I need to have the Salesforce Administrator Certification before I do Marketing Cloud

    You don't need to have the Salesforce Admin certification to do anything in Marketing Cloud. The Salesforce Admin certification is a completely different Salesforce product that focuses on Sales Cloud knowledge. Since you aren't focused on Sales Cloud, there’s no need for that certification. We are only focused on Marketing Cloud.

  • Can you help us get a job without any experience?

    Yes, Marketing Cloud interviews consist of 2 parts. The first part is a psychological game. You need to be able to relate your experiences with the interviewer by speaking the Marketing Cloud language… But how do you do that? That’s where the 2nd part of the interview comes in. The 2nd part is the language and knowledge of the system. If you understand Marketing Cloud jargon and know how to configure the system, then you can have the confidence to walk into ANY interview and know EXACTLY what you’re talking about. With the real world examples I walk you through, you’ll be able to pass any technical test that an interviewer gives you. (Plus, you’ll have access to EVERY interview question that I’ve ever been asked… so you’re completely ready for anything that comes your way), meaning you’ll crush every interview you go into! Leading to multiple job offers!

  • What are my biggest pain points and how effectively will this program help me correct them?

    The biggest pain points that everyone has when it comes to Marketing Cloud is: Not knowing where to begin in Marketing Cloud Not knowing what material to study when you’re studying for the Marketing Cloud certifications. Not having access to a Marketing Cloud org to practice in. Not knowing how to get noticed by recruiters and employers Not knowing who to connect with on LinkedIn to increase your exposure to new jobs. Not knowing the different Marketing Cloud positions out there. Not knowing how to write a winning resume and cover letter for Marketing Cloud jobs. Not knowing how to Ace your interview. Not knowing Marketing Cloud interview questions and how to answer everyone of the questions the right way. Not knowing what a consultant does on a day to day basis. Not knowing how to ask the right questions in discovery sessions when you become a Marketing Cloud consultant. Not knowing how to structure your day so you can become the best consultant you can possibly be.

  • What if I’m not a people person

    That’s 100% okay. Nobody is ever a people person until they start practicing to become a people person. All it takes is patience and practice. You will learn psychological tactics to get people to like you in interviews and discovery sessions.

  • How long will it take me to get certified?

    It depends on the amount of Marketing Cloud knowledge you already have. Everybody’s path is different. For some, it may take a week, and for others it could take up to 3 months of dedicated study and continuous practice. But it’s always worth it in the end.

  • How do I know I'll get certified?

    While there’s no 100% guarantee that you’ll get certified in anything. If you put in the work, then your likelihood of achieving the Marketing Cloud Email Specialist certification goes way up.

  • How can this investment increase my chances of success?

    By taking the Marketing Cloud Email Specialist, you’re getting all the knowledge you’ll need to do the following: Obtain the Marketing Cloud Email Specialist cert. Getting this cert greatly increases your credibility when you speak to recruiters and employers. Increase your exposure in the Salesforce ecosystem - Recruiters, employers, and other connections will be reaching out to YOU after you learn what I teach you my Linkedin networking tactics. Build a winning resume and cover letter that put’s your application at the top of the list for any hiring manager. Learn psychological triggers that will help you build rapport with any hiring manager (allowing you to stand out above your competition) Practice EVERY Marketing Cloud interview question that I’ve ever been asked. (Among other interview questions). Meaning you’ll be ready for anything an interviewer throws your way!

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Pass the Marketing Cloud Email Specialist exam in 2026.

$297 one-time purchase · Lifetime access · No subscription required

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